Hedz were contracted to create bespoke canvas artwork for London Euston and Birmingham New Street departure lounges. We facilitated an extensive consultation with Virgin Trains directors, the results of which formed our inspiration for the creation of 12 'one-off' pieces of art.
All finished artwork is designed to improve the departure lounges decorative identity. Our artists created the artwork in aerosols, with the subject matter depicting subtle travel-based imagery. The finished artworks are now displayed for public viewing.
Upon the completion of the first stage of this contract, Hedz were given the responsibility of facilitating a press launch event at London Euston station. This event was attended by both national press and Virgin Trains directors, who viewed the unveiling of the collection.
