The National Optics Show is an annual trade event held at the National Exhibition Centre in Birmingham. A small consortium of established optical traders selected Hedz Merchandising team to assist them in designing, dressing, and promoting their respective trade stand sites within the show.
Our team visited the show site and viewed the pre-existing merchandising material that directly related to the optical brands that would be represented. Our creative director then set about constructing a unique merchandising 'story board' that represented to each client how their finished stand installation would look.
Hedz installed each clients merchandise and promotional material, paying specific attention to the way each individual display looked alongside other branded goods.
Our clients reported a very positive feedback from attendees of the show with regards to how each brand was visually represented, and several client referals have been directly taken from Hedz contribution to this event.
