Our team were given a brief that required the placement of 20,000 items of subtle in-store marketing material into key fashion outlets across the City of Birmingham. Hedz recruited 15 stores, and then installed 'swing ticket' marketing items that advertised a new fashion based Nokia handset.
Each participating retailer was encouraged to allow their customers to discover these advertising vehicles as part of their shopping experience. Hedz were responsible for weekly replenishments, retailer administration, and campaign management within a 7 week marketing schedule.
