Hedz worked with Smirnoff to conceive the graphics for their educational event, The Smirnoff Story.
Three alternative designs were conceived - the styles reflect movie and theatre tickets through the years, as a film was screened as part of the event. Posters were also designed for exhibiton in the event, advertising a competition to win various prizes, including a holiday to Ibiza. Entry into the competition was in return for the completion of a questionnaire about the event, which we also designed.
The Smirnoff Story was an event, which aimed to educate local bar managers about the benefits of Smirnoff over competing vodkas and spirits, featuring spirits guru, Angus Winchester. The event also included a deep insight into the history of the Smirnoff brand.
