Conception and design of logo and associated branding and marketing for Care Farming West Midlands (CFWM) - a social enterprise that has been set up to help develop new care farms in the West Midlands.
The goal was to create an image which would be recognisable even at a very small size, which projected the values of CFWM of 'care', 'nuture' and 'growth'. Initial sketches were submitted - the image of a shoot, or baby plant was chosen and further developed until the ideal image was conceived.
This was rendered using Photoshop and Illustrator software. A text logo was added. A specific brand colour was chosen, and the imagery was translated to a letterhead, business card and brochure.
