We worked along side the Smirnoff team to create one of the most popular urban events central England has EVER seen!!!
The brief included a street marketing strategy to:
* Raise brand awareness,
* Maximise credibility for Smirnoff
* Encourage people to visit the website and to sign up for Smirnoff Experience membership for the chance to win free tickets to the event.
This was achieved by:
* Street teams of break-dancers and flyering staff, dressed in Smirnoff-branded Adidas tracksuits. The teams were driven around the city centre, student and nightlife areas in a Smirnoff-branded Hummer vehicle, (which at the time were extremely rare in the UK, and so drew a lot of attention). This was done at strategic times, stopping at key locations to stage ‘hit and run' break-dance exhibitions, whilst simultaneously passing out flyers for the event to the on-looking crowd.
* Bespoke Smirnoff-branded artwork was created by cutting egde urban artists and displayed in the venues for a period around the event.
The result was:
* Over 4 times the previous maximum online membership sign up rate for any Smirnoff Experience!!!
* Over 1200 attendees at an amazing music and art event, which is still being spoken about 5 years later!
We can provide all elements of your event, from the marketing, to the programming, to the venue dressing, to the client interaction. We can incorporate on-site sales, sampling opportunities, exhibitions, data capture, seminars and much more into the experience.
