Our aims and objectives:
• to provide the best possible quality service for contemporary art creation and education in the U.K.
• to assist students in understanding and applying modern practical creative skills, to work along side their respective peers, as part of a creative team.
• to expand creative thought and practice in the education sector in the U.K.
• to unite people of different ages and backgrounds.
• to improve the aesthetic and safety of our communities.
• to support local artists and suppliers whenever reasonable and possible.
• to deliver high quality urban music and arts events.
Hedz was conceived in 2001. It was originally launched as an event promotion and management organisation in Birmingham, UK. The events were run under the 'Heducation' banner, and the event promotion was branded 'Superfly'.
In 2003, Hedz joined forces with Stuart Styles, the founder of 'Graph Supplies' - Birmingham's most successful aerosol art retail store. Together they launched the UK’s first dedicated urban art gallery, 'Vibrant Fibre'. This incorporated an exhibition/gallery space for artwork, with an on-site clothing customisation service, and a unique canvas commission service.
By 2005, the other main service, youth engagement workshops, (in urban arts and design), had received such commendation and demand, that the centre of activity was moved away from a street-level retail space, to a studio and office, to allow attention to be focused on these workshops, and art production.
Since then, Hedz has risen to be the region’s leading service provider of Youth Engagement Workshops in creative arts, and has developed a unique and revered delivery technique. We work contractually with a diverse range of community-based groups such as, West Midlands Police Force, Birmingham City Council, and National Youth Services.
We now use all of the experience that we have gained along the way, to produce original designs and concepts for international consumer brands, including T-Mobile, Virgin, Walker's Crisps, Cadbury's, Mazda, The Gadget Show, Britain's Got Talent, DMC Technics, Puma and many more.
For individual examples of the work we have created, please view the SERVICES pages.